To make a good pizza, you need a variety of fresh ingredients, which form the base of your dish.
If the ingredients aren't good, you can't make the best pizza-no matter how good it looks.
The same applies to making a website. You need to understand your ingredients and decide whether they are "fresh" or not
before building your site. (Freshness depends on what you want to communicate through your website.)
Only fresh ingredients should be presented. Of course, you can also use "unfresh" ingredients, but they can make your website feel messy or unclear.
When you try new ingredients, you can discover something unexpected-something completely different from what you imagined.
This can lead to a new kind of pizza, and a new kind of website that captures people's interest.
Website is Like Making a Pizza
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